Life as a widow, mother of two school-going daughters, caregiver to an ailing mother, and the proud owner of a clothing business—Exclusive Closet BD—is anything but easy. Yet, Nurunnahar handles it all with grace, resilience, and a well-structured daily routine.
So, how does she manage a thriving online store, her children’s education, and her mother’s care—all while maintaining her own well-being? Here’s her inspiring journey, filled with practical strategies for balancing entrepreneurship and family life.
🕒 1. Juggling Business & Family: Her Daily Routine
Running Exclusive Closet BD while managing a household requires military-level discipline. Here’s what a typical day looks like:
- Early Start (5:30 AM): Begins the day with planning—checking pending orders, replying to customer messages, and preparing breakfast.
- Kids’ School Prep (7:00 AM): Helps her daughters (in an English medium school) get ready with uniforms, lunch, and homework.
- Store Management (10 AM – 4 PM): Handles online orders, inventory, packaging, and customer service. Occasionally takes her mother to doctor appointments in between.
- Evening Family Time (6 PM onwards): Assists her daughters with studies, checks on her mother’s health, manages private tutors, and enjoys family time.
🛍️ 2. Running @Exclusive Closet BD Successfully
As a small business owner, Nurunnahar has learned smart strategies to keep her business thriving.
📈 Business Strategies She Swears By:
✔ Social Media Marketing – Posts regularly on Facebook & Instagram with eye-catching visuals.
✔ Customer Loyalty – Offers discounts for repeat customers and gives personalized styling tips.
✔ Time Batching – Allocates specific hours for packaging, queries, and supplier coordination.
✔ Affordable + Quality Fashion – Sources trendy yet budget-friendly women’s clothing for the Bangladeshi market.
💡 Tip: Hire a part-time helper for packaging or customer service to free up personal time.
💰 3. Financial Balance: Business Profit & Family Needs
Being the sole breadwinner comes with financial responsibility. Here’s how she manages:
- Separate Finances: Keeps business and personal accounts separate to track profits and expenses.
- Emergency Savings: Sets aside a small portion for her mother’s medical needs.
- Invests in Education: Prioritizes school fees, books, and tutoring for her children.
🎓 4. Raising Daughters in an English Medium School
Education is her top priority, and she ensures her daughters get the best despite challenges.
- Structured Study Time: Maintains a routine for homework and revision.
- Parent-Teacher Communication: Regularly contacts teachers to track academic progress.
💡 Tip: Use free learning platforms like Khan Academy and YouTube to support tough subjects.

❤️ 5. Caring for Her Sick Mother Without Burning Out
Her mother’s well-being is a constant concern, and she balances caregiving with work.
- Medicine Reminders: Uses phone alarms for timely medication.
- Home Care: Encourages light exercise, prepares nutritious homemade meals, and ensures regular checkups.
- Emotional Support: Makes sure her mother feels loved and never like a burden.
💡 Tip: Encourage short, slow walks and keep conversations positive.
🧘♀️ 6. Self-Care: How She Stays Energized
“You can’t pour from an empty cup.” – Nurunnahar lives by this principle.
- Quick Breaks: Enjoys 10-minute tea breaks, deep breathing, or listening to calming nasheeds.
- Weekly “Me Time”: A short walk, skincare, or reading—even 30 minutes makes a difference.
- Faith & Positivity: Finds strength in prayer and daily gratitude.
💡 Tip: Even a 5-minute meditation can help you reset during a busy day.

💬 Final Thoughts: Her Secret to Balance
Her life is a masterclass in resilience. She proves that success comes from:
✅ Discipline
✅ Smart Work (combining business & family strategies)
✅ Self-Compassion (taking small breaks to recharge)
💖 Her Message to Struggling Moms & Entrepreneurs:
“Life is tough, but so are you. Plan well, ask for help when needed, and remember—your strength is your family’s biggest blessing.”
💬 What’s Your Biggest Challenge?
Are you a working mom or entrepreneur trying to balance it all? Share your story in the comments—let’s support and inspire one another! 💙
👉 Follow @Exclusive Closet BD for stylish, affordable women’s fashion.
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